The Nielsen Building is located close to the Sears Tower in
the south Loop. Located at 200 W. Jackson Blvd., Arthur C. Nielsen first opened
his advanced field marketing company in 1923. Mr. Nielsen is famous for his
innovating marketing tools for measuring audience viewership for TV and radio. Farnsworth and I were kinda blowing away in the wind in this picture, he almost started flying away in the wind!
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